"Bernard Boys Mafia is an organized crime syndicate of good boys gone bad that has staked their claim on Cardano. The Bernard Boys are on a mission for respect and power, and are dedicated to protecting the secrecy and honor of the organization."

Leading up to mint day, in the span of three months, my team grew Bernard Boys' Twitter following to 5.5K followers and a Discord community of 9.4K, organically.
Bernard Boys was voted the #1, most hyped upcoming project on WENMINT.app, as well as on CNFT.tools - with over 1200 registered votes. This made it the highest voted project in history at the time.